As I stare at my computer screen trying to convey the importance of having a strong digital presence, my mind drifts to what’s in store for those organizations or industries who are currently behind in the digital playing field. What would a fish be without water? What was the fate of the dinosaurs after the meteor hit? What eventually happened to your crops when you realized Farmville was consuming your life? I think you’re starting to understand the picture. Is it a little harsh? Yeah, maybe. Am I completely wrong? Not in the slightest.
Many organizations have shied away from investing in SEO, Adwords, and even a properly functioning site. Why? It could be because the business they currently obtain are returning customers and referrals. Therefore, they probably haven’t seen a drastic change in business (yet), and a need to heavily hit the digital world is not completely necessary. However, let’s take a look at demographics. The millennial generation is starting to enter the sweet spot of large purchases such as cars, homes, and so on. Millennials are the largest generation to date, that’s right, even bigger than Generation X and the boomers. And finally, millennials, also known as the digital natives, grew simultaneously with technology change. So, time to connect the dots. Your target markets are evolving, and it is essential that you evolve your prospecting and marketing methods to match.
From new applications to new data tracking softwares, the status quo of the digital world is only rising. To put this in perspective, Google has over 100 billion searches in just one single month. While not every search is solely focused on a product or service, a very large percentage of that is. Ecommerce, or online purchasing, is at its peak popularity and I don’t see any evidence that the percentage of those who buy online will decrease.
So how do you cater to the new era of digital craze? First, have a website that is user-friendly, responsive, and filled with content that accurately describes what you do and why you do it. Google, and more importantly the users of, are laying down the law. The Google gods are basically sprinting the digital marketing marathon, and you betcha, we have to keep up. Your site lacks responsiveness? Well, you just earned yourself a slap on the wrist from Google and a move back two search pages card. Does your content lack vital keywords? I’m, guessing you won’t like the number of visitors to your website.
Search engine optimization, or SEO, is an extremely important tool that continually generates leads. While SEO costs a pretty penny, when done correctly, you get a shiny dime in return. SEO allows you to better position yourself on the web through content improvements, blogging, continual data tracking, keyword research and more. A better overall digital presence will allow your site to be better recognized by Google, therefore better recognized by the average user.
If you’re already sitting pretty on the first page of a Google search after typing in related keywords, good for you. According to Hubspot, 75% of users never scroll onto the second page of a search. Not on the first? Don’t worry there are ways to get there, it may take some time, but you can make it happen with some investing.
Paid Search Results, or Google Adwords, is another survival tool when it comes to the vast internet. Do you ever see the little “Ad” icon next to the top results when searching? Bingo, that’s AdWords. For example, if you owned Bob’s Pizza in Boston, then you could pay Google to be a top result for “pizza places”.
I have one more tidbit of helpful information that can make your presence online skyrocket. You’ve probably been waiting for it, social media. I cannot stress enough how prominent social media is in a majority of companies, organizations, and individuals lives. With over 2.3 billion users, every generation has some sort of social media presence. Whether Facebook, Instagram, Twitter, LinkedIn, Google+, or even Snapchat, it is very wise to make yourself exist in the fast-paced media universe. Through consistent product pictures, company videos, or even fun facts you’re guaranteed to get a follower base.
So, if you feel like you’re behind in the times of digital marketing then continue researching and check out competitors. Feel free to contact us with any questions, and we will not hesitate to help. It’s a digital world, and we’re all just living in it.