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Why Your Small Business Should Use Video

We’re in the midst of a marketing revolution, and video is leading the charge. Videos are the medium of the future. If that’s true then it looks like we’re already in the “future” because one-third of all online activity is spent watching videos, according to Hubspot Marketing. Numbers are expected to increase as marketers everywhere realize the value and impact video has on campaigns. Sites such as Google and Facebook are using algorithms and ranking methods that favor video content compared to images and text alone. Let’s take a look at the upside of adding video to your marketing strategy and what it can do for your company overall!

Google Loves Video

Google runs the show, plain and simple. Google is the largest search engine in the world followed by Youtube, which happens to be a subsidiary of Google, surprise!  Incorporating videos on your homepage and blog posts with relevant keywords is one way Google ranks for search engine results. With the right combination of SEO, content creation, and video marketing you’ll soon see your company climbing up the SEO ladder.

Video Boosts Conversion and Sales

The internet is a very competitive landscape, especially for small to medium sized businesses. Customizing your marketing plan that will appeal to both Google and your customers is crucial when it comes to maximizing ROI. By creating videos you can increase the ability to build relationships with customers and prospects while also pleasing Google’s algorithms at the same time. Having videos on your site will entice visitors to stay on your page longer and will help them gain more trust by learning about your product in a visual way. This marketing approach is what will result in a high conversion ratio for you and your team.

Investing in video marketing can be expensive, but the benefits that come with adding video will pay dividends. The more shots you take the better chance you have to score, and by adding videos you’re giving yourself the opportunity to take more shots!

Video Builds Trust

A key component to attaining and retaining customers is trust. You can’t always hold your customer’s hand through the buying process and often times the only reason they will reach out to you is when they have a problem that your product or service may be able to solve. Creating videos that are engaging and helpful to your customers allows them to understand who they’re buying from, which will help build a relationship and establish trust! Creating videos that describe product information and product demonstrations will help your clients understand how something works!

  Social media is another tool your business can use to build trust, and incorporating videos on social is a great way for customers to engage with your content. According to Hubspot, 92% of mobile users are likely to share videos on social media. The more likes and shares you get the more exposure your company receives through back links and clicks to your site. Oh yeah, can’t forget to mention this will also help improve your Google ranking as well!

Video can explain anything, whether you distribute steel or build fences, being able to convey your story through video will help your customers get a better understanding of what you do and how you do it on an everyday basis.

If you’re not convinced video marketing will improve your overall digital presence, then let’s hope your competitors aren’t convinced either. Otherwise, you may start to see some of your numbers fall. Not all companies have the time and resources to invest in video, but if you and your team are trying to step ahead of the competition, reach out to our team at Swell!