Here’s the thing, the whole point of social media marketing is to engage your audience in such new and wonderful ways that they think, Hey! These people are pretty cool! I’m going to visit their website! I’m going to start following them regularly! I’m going to buy this amazing product they offer!
Did you see that?
You want the information you post on social media to effortlessly lead your audience back around to your website so they’ll look at YOU and make buying decisions about what YOU have to offer. In order to do that, you need to consistently deliver new and relevant information via. your site. One very easy way to accomplish that goal is by keeping up a regular blog that can be linked to through your social media platforms.
Still not convinced? Check out my five favorite statistics on blogging:
- Small businesses that blog get 126% more lead growth than small businesses that do not blog. Blogs are one of the best and easiest ways to keep a regular flow of new eyeballs coming through your site. (Source: HubSpot)
- The average word count for top ranked content in Google is between 1,140-1,285 words. This means larger pieces of writing (blogs) are top ranked, but it also means people aren’t wanting to read much more than two pages of text at a time. Relevant and concise information is what reigns. (Source: Source Metrics)
- Blogs have been rated as the 5th most trusted source for accurate online information. This means people are using blogs to find information they want and need. When you successfully present useful and accurate information, you will establish you and your business as experts and thought leaders in your industry. (Source: HubSpot)
- Google really likes when you keep it fresh. As far as SEO is concerned, you will be rewarded by having a blog. Watch your site climb closer to the top with each piece you write. (Sources: Tech Client, Social Media Examiner, SEJ, CMI)
- 61% of U.S. online consumers have made a purchase based on information they found on a blog. Let that sink in, people specifically use information from blogs to make decisions about their purchases. (Source: BlogHer)
By writing a well thought out, simple, engaging, and informative blog just a few times a month, you will have more leads, sales, better SEO rankings, and street cred. within your industry. Boom.