Entries by Jason Sasso

What you need to know about Search Engine Rankings 2015

The study is long, highly technical, and important. We don’t just base this stuff off of opinion. Though we are confident in our expertise, we certainly rely on big data to bring insight to the way we optimize our clients. Since Google doesn’t really share their algorithm, this report – which gets released every other […]

Lead Scoring – Buyers earning points for your time.

Lead Scoring Defined: Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.        From: https://en.wikipedia.org/wiki/Lead_scoring   Ranking […]

SEO and Social Media are the Ketchup & Mustard. Not the Burger.

Across every industry, whether selling to consumers or other businesses, organizations are embracing content marketing. Many are evolving their marketing departments to include roles like Chief Content Officer and Brand Journalist. Along with this, the digital marketing industry is fast-developing best practices and new tactics to understand and leverage the psychology behind how users engage […]

Facebook and ECommerce – A Match Made In Heaven

Use Facebook to Drive E-Commerce Sales Facebook is one of the most popular social networking sites around the world. This website is the number one bridge of communication among netizens and builds lots of online communities globally. Because of its popularity, Facebook has also become the center of marketing platform among marketers. People are advertising […]

Knowing your Audience

The internet has demonstrated its value… We all know how vital an integrated online strategy is for organizations, big and small. While it is important for organizations to understand that marketing themselves online is a brave new (and ever-evolving) world; it is also important for these same businesses to realize basic advertising principles still relate and […]

Going Mobile: Information on Mobile Marketing

Still think traditional marketing is enough? Mobile marketing is still relatively new when it comes to most business’s marketing mix. Nevertheless, based on consumer reaction and user adoption mobile marketing is a sensation that has become a must-have amongst any size business’s marketing strategy.  Just to prove my point: there are 7.45 BILLION unique mobile connections […]

Mobile Search Matters

The presence of mobile search is undeniable. When you head out into the world each day, how many people do you see on their smartphone in the first few hours? Your answer to this question is most likely in the hundreds. When most people leave the house they double check to make sure they have […]

The Importance of Integrated Marketing

Integrated Marketing: “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Have you ever sat down at your computer and saw an advertisement from your favorite brand then shortly after turned on the […]