We work with marketing managers of all types. Some marketers tasked with digital marketing are classically trained. Some were brought into the position because they showed a propensity for digital marketing, still others because their company recognized a need. But the fact is, every marketing manager, coordinator, or even CMO has a unique set of […]
If you know anything about nudge theory, you know it’s a bit controversial. If you don’t know anything about nudge theory, let’s start by thinking about all the little decisions you make throughout your day. How many decisions do you control? You might be quick to say “all of them”, but I would suggest you […]
Do you know your customer well? How do you define them? Is your target customer base women, ages 40-65 or men, ages 21-27? Is your customer a homeowner? A fisherman? A fisherman wealthy enough to own a home? In today’s evolving marketplaces, are demographics like these offering a worthy enough definition of your customer? Depending […]
As a digital marketing strategist, I enjoy numbers. I love analytics, tracking conversion, reviewing comparisons and looking at success through the lens of data. In fact, at any given point in my day, anywhere on the planet, I can log in to our reporting softwares and find out EXACTLY how well one of our client’s […]
If you do what you love, it won’t feel like work. If your work has a purpose, you won’t work a day in your life. These common sentiments carry huge weight for us as small business owners. And rightfully so. We’re the ones with the most passion, right? Well maybe not always the most, but […]
So you’ve created your website, it works well, the kinks are out, you’ve launched, and… nothing. It’s extremely frustrating to take the time to invest in a stellar website and get no conversions, or for that matter, users not behaving the way you expected. So now that you’re live, how can you increase conversions? In […]
When my business partner and I founded Paramount, we had one main goal: to help businesses grow. We had no real idea what that was going to look like, but we knew both of us had done so in various ways throughout our professional careers, and we knew it was what we loved to do. […]
As we begin to wrap up the year, and move toward the season of giving, I can’t help but contemplate our company’s mission. We’ve done well this year, had the opportunity to invest back into our company, and we did quite a bit of free and discounted work for both national and local nonprofits. We […]
The city is starting to buzz with activity as venues get staged, signs get erected, & temporary hubs get established. Creative energy is starting to flow as the entire city becomes an art exhibit. Take a step downtown: you can feel it. Art Prize is here, and for the next 19 days, so will people and […]
One of my favorite parts about being a digital marketing analyst, is trying to explain what we do. Within our specialties, paid search advertising is one of the more complicated. For an advertising medium that takes up an average of 80% of each search page, it sure is surrounded by a few stubborn myths. My […]
INSPIRED EXPERIENCES.
INSPIRED EXPERIENCES.