Entries by inspiredswell

Case Study: Regional Distributor

BACKGROUND: A regional distribution entity of an international manufacturer collaborated with us to set up an automated online lead generation system for their four Michigan Locations. They struggled with leads coming from their website being less cost effective than others. IMPLEMENTATION: First we customized an analytics framework and implemented advanced conversion tracking techniques to give them a better […]

Case Study: Consumer Products

BACKGROUND: A well-known, international outdoor recreation products manufacturer hired Paramount to engineer an online marketing and advertising structure for two of their best selling products. IMPLEMENTATION: After being instrumental in the redesign of their website and copywriting almost all of the content and product descriptions for a 200+ page website and e-commerce engine, we went […]

Introducing our New Creative Director

Paramount is proud to announce the arrival of our new Creative Director, Phil Johnson. Phil comes to Paramount with 8 years of professional design experience. He has worked on every piece of agency marketing from billboards, to social media, to vehicle wraps for semi-trucks. But of course his specialty is website and digital design, making Phil a perfect […]

School-Year Internships!

About Paramount: Welcome to Paramount! We are a full service digital marketing agency in Grand Rapids, MI dedicated to expanding organizations’ presence offline by developing their opportunity online. Before taking on a new client, the digital marketing team at Paramount analyzes all the impactful options that they could invest in and makes recommendations based on which […]

6 Types Of Digital Marketing Agencies

In this modern day, your business needs to be online. But digital marketing has really become an evolving world, with rules and considerations of its own. You may decide that your company needs help navigating the online marketing jungle. However before you choose a digital marketing company, you should be aware that they come in variety – just […]

Digital Marketing Data, and The Leaders of Tomorrow

Using digital marketing data to make intelligent business decisions is a value that has the ability to go beyond the marketing to sales ratio. McKinsey’s annual Global Survey came out in June. What I found most interesting was that although respondents say their CEOs are more involved in digital marketing efforts than ever before, there are some […]

The New School Rules of Old School Lead Generation

Contrary to popular opinion, online marketing has not eliminated the need for older-fashioned lead generation to bring customers to a small business or start-up. Indeed, while the rules and technologies for lead generation have changed, many experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment […]