Who You Are: Creative student looking to gain some real-world experience before you go out into the big post-grad world. You jump at the chance for a challenge and are internally motivated to expand your creative skill set. Constructive criticism is your friend and you enjoy working with others who want to include you in […]
This author has yet to write their bio.Meanwhile lets just say that we are proud inspiredswell contributed a whooping 11 entries.
Entries by inspiredswell
BACKGROUND: A regional distribution entity of an international manufacturer collaborated with us to set up an automated online lead generation system for their four Michigan Locations. They struggled with leads coming from their website being less cost effective than others. IMPLEMENTATION: First we customized an analytics framework and implemented advanced conversion tracking techniques to give them a better […]
BACKGROUND: A well-known, international outdoor recreation products manufacturer hired Paramount to engineer an online marketing and advertising structure for two of their best selling products. IMPLEMENTATION: After being instrumental in the redesign of their website and copywriting almost all of the content and product descriptions for a 200+ page website and e-commerce engine, we went […]
Paramount is proud to announce the arrival of our new Creative Director, Phil Johnson. Phil comes to Paramount with 8 years of professional design experience. He has worked on every piece of agency marketing from billboards, to social media, to vehicle wraps for semi-trucks. But of course his specialty is website and digital design, making Phil a perfect […]
About Paramount: Welcome to Paramount! We are a full service digital marketing agency in Grand Rapids, MI dedicated to expanding organizations’ presence offline by developing their opportunity online. Before taking on a new client, the digital marketing team at Paramount analyzes all the impactful options that they could invest in and makes recommendations based on which […]
In this modern day, your business needs to be online. But digital marketing has really become an evolving world, with rules and considerations of its own. You may decide that your company needs help navigating the online marketing jungle. However before you choose a digital marketing company, you should be aware that they come in variety – just […]
It was a heck of a year! Referencing everything from ebola to celebrity deaths, this is Google‘s fun, heartfelt homage to some of 2014’s most searched and talked about terms. Enjoy.
Using digital marketing data to make intelligent business decisions is a value that has the ability to go beyond the marketing to sales ratio. McKinsey’s annual Global Survey came out in June. What I found most interesting was that although respondents say their CEOs are more involved in digital marketing efforts than ever before, there are some […]
Contrary to popular opinion, online marketing has not eliminated the need for older-fashioned lead generation to bring customers to a small business or start-up. Indeed, while the rules and technologies for lead generation have changed, many experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment […]
Managing a sales team today is not really much different from managing one before the social media era. For some reason, many sales managers have been slow to embrace social selling as a viable and necessary sales channel. In contrast to the pre-social media era, you now have a high tech new resource to exploit […]